Articles
Let’s get into the nitty gritty of what it takes to lead marketing in today’s world. You’ll hear from leaders and experts on their experiences navigating the c-suite and how they have built successful careers.
We’ll also discuss marketing with non-marketing leaders—the CFO, CIO, CTO, CEOs—and get their perspectives on marketing's role and what they think marketing can do to elevate the status of marketing in their organizations.
Know Your Territory: Positioning Marketing in Product-Led, Sales-Led, and Marketing-Led Organizations
Every organization operates differently, and as a senior marketing leader, understanding these dynamics is key to making an impact and showcasing marketing’s value. In this article I talked with a Senior Marketing Executive on navigating these different organizational structures.
Everyone is a Consumer—But That Doesn’t Make Them a Marketing Expert
Everyone thinks they’re a marketer. Why? Because we’re all consumers and we encounter marketing everywhere. For this article, I talked with a Senior Marketing Executive who has spent years navigating this in the C-suite.
Introducing: The Politics of Marketing
The politics of marketing is not political marketing. Being in the marketing/advertising industry I’ve become keenly aware of how certain roles within organizations need to be politically savvy in order to get ahead.