The Politics of Marketing explores the nature of modern-day marketing and what we, as marketing professionals, can do to make sure our value and expertise is understood.

The politics of marketing? What does politics have to do with it?

Being a marketer today requires many skills. It requires us to be brilliant strategists. It requires us to be analytically astute. And perhaps most importantly, it requires us to be savvy workplace politicians in order to gain respect and lead our companies to success.

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Know Your Territory: Positioning Marketing in Product-Led, Sales-Led, and Marketing-Led Organizations

Every organization operates differently, and as a senior marketing leader, understanding these dynamics is key to making an impact and showcasing marketing’s value. In this article I talked with a Senior Marketing Executive on navigating these different organizational structures.

Everyone is a Consumer—But That Doesn’t Make Them a Marketing Expert

Everyone thinks they’re a marketer. Why? Because we’re all consumers and we encounter marketing everywhere. For this article, I talked with a Senior Marketing Executive who has spent years navigating this in the C-suite.

Introducing: The Politics of Marketing

The politics of marketing is not political marketing. Being in the marketing/advertising industry I’ve become keenly aware of how certain roles within organizations need to be politically savvy in order to get ahead.